This year, more than 500 guests, dealers, journalists and partners from Germany and abroad (such as Spain, Italy, Hungary, Denmark, Belgium, Poland, the Netherlands and Switzerland) were welcomed by colleagues from the STEVENS sales team.

In addition to a comprehensive insight into the product programme for the upcoming collection, the trade fair also provided space for planning the upcoming financial year. As usual, guests had the opportunity to test ride the new products as well as the highlights of the STEVENS portfolio in detail. Perfect late summer weather provided the best conditions for test rides. As with the new E-Simeto E-Urban Bike, a ‘harmonious addition to the STEVENS portfolio for the urban area’, according to the assessment of many dealers after extensive test rides with the newly developed e-bike.

The presentation of our new custom road bike colours for 2025 offers a wide range for different tastes and has already whetted the appetite for next year's road bike season.

Training sessions led by STEVENS engineers provided the opportunity to familiarise themselves even more closely with the new bikes and technical innovations in the 2025 collection. The STEVENS designers and engineers were also available to all dealers to answer questions and exchange ideas. The companies Bosch, Enviolo, Mahle, Paul Lange/Shimano and TQ-Systems also offered technical training sessions on their products and invited visitors to exchange ideas in a relaxed atmosphere. The new partner BIDEX presented its BikeLocal platform for STEVENS dealers.

Other highlights included the visit of successful athletes on STEVENS bikes. Like the triathlon mixed relay Olympic champion Lasse Lührs, who rode to Olympic gold on his STEVENS Arcalis Aero Road Bike. Or the German E-Enduro Men's Elite Champion, Andre Kleindienst with his STEVENS E-Inception E-Fully. The stories of Antonia Staake, who rode a good 23,000 kilometres from the southernmost point of Argentina to Alaska with her fellow student Laura Möller and her STEVENS Camino Pro Gravel Bikes, were also fascinating.

Each day of the trade fair concluded with a social get-together on the STEVENS Vertriebs GmbH company premises, which provided an opportunity for further in-depth discussions.

Rainer König, Sales Manager at STEVENS, summarises: ‘We were delighted to welcome more than 500 guests to Hamburg in the most beautiful late summer weather. In addition to the presentation of new models, the extensive training programme was the focus of interest this year. Information on the new STEVENS E-Simeto was particularly in demand. The impressions were then deepened by test rides. All in all, we can look back on a great in-house exhibition with many cheerful STEVENS dealers and would like to thank them for their numerous visits.’